• August 28, 2020August 29, 2020
• by Subroto Goswami

Food Delivery Strategy Restaurants Must Follow During COVID

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The year 2020, which people across the world are dreading about. Restaurant owners are no different. What was once the busiest of the business is now quiet for the first time. 

The hospitality industry is on the lookout for new ways, during the pandemic to stay afloat. From entering into third-party delivery services, initiating takeaways, restaurants are now modernising quickly. 

It’s important for brands to adjust and modify their approach according to the current demands. Here’s a rundown on the food delivery strategies that restaurants must follow during the COVID-19 situation.

1. Meal Packaging

With everyone working from home, more meals need to be prepared which will invariably turn into more time being spent in the kitchen. Restaurants can look into creating “meal packages” and cater to the health conscious by branding them efficiently. Providing the calorie intake, providing instructions on how to prepare the food, reheating instructions, storage instructions etc. Add an option to reorder. This gives an opportunity to stay connected to your customers & increase business.

2. Online/Phone Orders

In the current situation, making way for online or phone orders can help your restaurant business thrive. You can reach out to the customers on a personal level when they call to place orders, restaurants can use this opportunity to cross-sell their menu items. A complimentary drink can be added when a customer orders a jumbo meal. This provides them something extra to come back and place order with you again.

3. Delivery Options

With COVID-19, contactless delivery is a great option to maintain safety standards. Restaurants can also provide free delivery, and added options like online payment, or credit card payment and get their food delivered to doorstep. 

4. Family Meal

A la carte for families may sometimes not sound cost-effective. Promoting a bundled meal that is sufficient for a family  along with a different menu helps families crave for more meals. It also helps in setting a family get together or a small soiree that you may be planning. 

During these uncertain times, restaurants must always look at reinventing themselves every day, adapt to changing needs, send clear communication to customers about the safety guidelines being followed . Initiate loyalty programs that benefit both customers & restaurants in creating a brand & allowing customer retention. 

Restaurant consultants can help you strategize on how to deliver food & achieve business continuity based on the industry expertise that they have. Drop us an email on chefsubroto@whitetruffleconsultants.com or call us on +91- 99991 00817 to know how Chef Subroto can help you achieve business continuity during these pandemic times.